There’s no denying the popularity of podcasting as a content marketing strategy. You need only look at the moves of companies like Spotify to understand the significance.
Besides consuming many podcasts, I’ve produced a few over the years.
The first podcast I ever created was back in 2007. It was created purely as a strategy to elevate my persona in the eyes of the professional photographers. That year I pivoted the focus of my video production company to doing commercial work for the professional photography industry, and I didn’t want to be seen as just “that video guy” when photographers saw me running around various conventions with my camera. The strategy was successful.
The podcast, called F-Stop Beyond, was a personal conversation with some of the country’s top commercial, portrait, and wedding photographers (e.g. Chase Jarvis, Vincent Laforet, Jerry Ghionis, Jasmine Star, etc.) I referred to it as “Fresh Air” for photographers (alluding to the NPR podcast by Terry Gross). It became the third highest ranked creative arts podcast on Podbean’s network. Instead of “that video guy,” I was “Ron Dawson from F-Stop Beyond.”
Filmmaker’s Interview Show
The next show I created, Crossing the 180: The Filmmaking Podcast that Breaks the Rules, was similar in style to F-Stop Beyond, but geared towards filmmakers. In that show I interviewed everyone from directors like Albert Hughes to game-changes like Vincent Laforet (yes, Vincent showed up on both shows).
Audio Documentary Anthology
When I re-entered the podcasting game back in 2015, I wanted to do something I had never done before. In fact, I wanted to do something that no one had done before in the filmmaking podcast realm. And thus was born, Radio Film School.
To my knowledge, this was (and is) the first and only audio documentary podcast about the craft of filmmaking. Think of it as This American Life for filmmakers. The popular filmmaking blog No Film School called it “The filmmakers podcast we’ve all been waiting for.” Within a few weeks of launch, it became #1 on the visual arts podcast.
Each episode was scripted and music supervised by me. Episodes were tied to specific themes, and I would cull audio clips from my various interviews that fit the theme. Each episode was painstakingly, but lovingly created to tell a story in an engaging way. Aside from my memoir, it is the artistic endeavor I’m probably most proud of creating.
This extended preview introduced the show. It will give you a feel for the style and substance.