A video production case study of how Joseph Campbell’s “Heroe’s Journey” monomyth can be applied to telling real-life stories.
Month: February 2020
A brand is more than…
A brand is so more than the graphical, audio, and visual elements that you professionally design. A look at everything that makes up a memorable brand.
The best content strategy practices strive for excellence, not perfection
Content marketing best practices involve learning the difference between excellence and perfection. Here are signs of a strategy paralyzed by perfection.
4 key ways to build your blog’s brand and stand out
Four of the most important lessons about building your blog’s brand I learned as the managing editor for the Frame.io blog.
Customer support, retention, and the brand experience
Excellent customer support and retention is a vital part of creating a superior brand experience. A funny story and 4 points on offering great service.
7 Pillars of a Strong Content Marketing Strategy
There are seven pillars to building a strong content marketing strategy. I share what I’ve learned based on nearly 20 years of experience.