Most companies and professionals have an About page that probably sucks. This is a quick review of the five common reasons that is the case.
A detailed look at how to create creative briefs and mood boards that will increase your client’s satisfaction. Samples included.
A video production case study of how Joseph Campbell’s “Heroe’s Journey” monomyth can be applied to telling real-life stories.
Content marketing best practices involve learning the difference between excellence and perfection. Here are signs of a strategy paralyzed by perfection.
There are seven pillars to building a strong content marketing strategy. I share what I’ve learned based on nearly 20 years of experience.