Most companies and professionals have an About page that probably sucks. This is a quick review of the five common reasons that is the case.
Category: content marketing
How to write creative briefs and mood boards that thrill your clients
A detailed look at how to create creative briefs and mood boards that will increase your client’s satisfaction. Samples included.
Applying Joseph Campbell’s Hero’s Journey to tell real-life stories
A video production case study of how Joseph Campbell’s “Heroe’s Journey” monomyth can be applied to telling real-life stories.
The best content strategy practices strive for excellence, not perfection
Content marketing best practices involve learning the difference between excellence and perfection. Here are signs of a strategy paralyzed by perfection.
7 Pillars of a Strong Content Marketing Strategy
There are seven pillars to building a strong content marketing strategy. I share what I’ve learned based on nearly 20 years of experience.