Most companies and professionals have an About page that probably sucks. This is a quick review of the five common reasons that is the case.
Building a brand story with narrative film and video
An in-depth look at using narrative storytelling in building a brand story. Includes real-world examples and four tips on how to do it effectively.
How to write creative briefs and mood boards that thrill your clients
A detailed look at how to create creative briefs and mood boards that will increase your client’s satisfaction. Samples included.
A brand is more than…
A brand is so more than the graphical, audio, and visual elements that you professionally design. A look at everything that makes up a memorable brand.
4 key ways to build your blog’s brand and stand out
Four of the most important lessons about building your blog’s brand I learned as the managing editor for the Frame.io blog.
Customer support, retention, and the brand experience
Excellent customer support and retention is a vital part of creating a superior brand experience. A funny story and 4 points on offering great service.