Most companies and professionals have an About page that probably sucks. This is a quick review of the five common reasons that is the case.
Movies can offer valuable life or business lessons. The John Boorman film “Excalibur” provides four lessons on leadership every good leader should heed.
Stop the myth that Google penalizes duplicate content. Learn the real disadvantage to have your content duplicated and how to counteract for it.
An in-depth look at using narrative storytelling in building a brand story. Includes real-world examples and four tips on how to do it effectively.
A detailed look at how to create creative briefs and mood boards that will increase your client’s satisfaction. Samples included.
A video production case study of how Joseph Campbell’s “Heroe’s Journey” monomyth can be applied to telling real-life stories.
A brand is so more than the graphical, audio, and visual elements that you professionally design. A look at everything that makes up a memorable brand.
Content marketing best practices involve learning the difference between excellence and perfection. Here are signs of a strategy paralyzed by perfection.
Four of the most important lessons about building your blog’s brand I learned as the managing editor for the Frame.io blog.
Excellent customer support and retention is a vital part of creating a superior brand experience. A funny story and 4 points on offering great service.